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http://localhost:8080/xmlui/handle/123456789/1075Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Keller, Kevin Lane | - |
| dc.date.accessioned | 2024-09-23T11:52:50Z | - |
| dc.date.available | 2024-09-23T11:52:50Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.isbn | 978-0-13-266425-7 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1075 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Pearson Education Limited | en_US |
| dc.subject | Brand name products—Management | en_US |
| dc.title | Strategic brand management 4th ed. | en_US |
| dc.title.alternative | building, measuring, and managing brand equity | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Policy & Strategy | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Strategic brand management ( PDFDrive ).pdf | 21.97 MB | Adobe PDF | View/Open |
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