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dc.contributor.authorPeppers, Don-
dc.contributor.authorRogers., Martha-
dc.date.accessioned2024-10-04T06:28:44Z-
dc.date.available2024-10-04T06:28:44Z-
dc.date.issued2017-
dc.identifier.isbn978-1-119-23982-6-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/1152-
dc.language.isoenen_US
dc.publisherJohn Wiley & Sons, Incen_US
dc.subject: Customer relations—Management. | Consumers’ preferences. | Relationship marketing. | Information storage and retrieval systems—Marketing.en_US
dc.titleManaging customer experience and relationshipsen_US
dc.title.alternativea strategic frameworken_US
dc.typeBooken_US
Appears in Collections:Marketing Management

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