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Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Drummond, Graeme | - |
dc.date.accessioned | 2024-12-25T11:32:09Z | - |
dc.date.available | 2024-12-25T11:32:09Z | - |
dc.date.issued | 2001 | - |
dc.identifier.isbn | 0 7506 5236 5 | - |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1410 | - |
dc.language.iso | en | en_US |
dc.publisher | Butterworth-Heinemann | en_US |
dc.subject | Marketing – Management | en_US |
dc.title | Strategic marketing: planning and control. – 2nd ed | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
strategic-marketing-planning-and-control-second-edition-.pdf | 7.3 MB | Adobe PDF | View/Open |
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