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Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Gummesson, Evert | - |
dc.date.accessioned | 2025-01-17T06:24:55Z | - |
dc.date.available | 2025-01-17T06:24:55Z | - |
dc.date.issued | 1999 | - |
dc.identifier.isbn | 0 7506 5407 4 | - |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1441 | - |
dc.language.iso | en | en_US |
dc.publisher | Butterworth-Heinemann | en_US |
dc.title | Total relationship marketing 2nd ed. | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Total relationship marketing. – 2nd ed..pdf | 1.61 MB | Adobe PDF | View/Open |
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