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Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Jim Blythe | - |
dc.date.accessioned | 2025-01-23T11:21:04Z | - |
dc.date.available | 2025-01-23T11:21:04Z | - |
dc.date.issued | 2010 | - |
dc.identifier.isbn | 978-0-273-72471-1 | - |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1451 | - |
dc.language.iso | en | en_US |
dc.publisher | Pearson Education Limited | en_US |
dc.subject | Marketing–Planning. 2. Marketing–Management | en_US |
dc.title | Marketing planning | en_US |
dc.title.alternative | strategy, environment and context | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
marketing planning.pdf | 3.07 MB | Adobe PDF | View/Open |
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