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dc.contributor.authorMcDonald, Malcolm-
dc.date.accessioned2025-01-23T11:24:11Z-
dc.date.available2025-01-23T11:24:11Z-
dc.date.issued2011-
dc.identifier.isbn978-0-470-97944-0 (-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/1452-
dc.language.isoenen_US
dc.publisherJohn Wiley & Sons, Incen_US
dc.subjectService industries—Marketing. 2. Service industries—Planning.en_US
dc.titleMarketing plans for service businessesen_US
dc.title.alternativea complete guideen_US
dc.typeBooken_US
Appears in Collections:Marketing Management

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