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http://localhost:8080/xmlui/handle/123456789/200Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Nijssen, Edwin J. | - |
| dc.date.accessioned | 2024-05-17T08:42:00Z | - |
| dc.date.available | 2024-05-17T08:42:00Z | - |
| dc.date.issued | 2001 | - |
| dc.identifier.isbn | 978-1-4757-3277-1 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/200 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Springer | en_US |
| dc.subject | Marketing Management | en_US |
| dc.title | Creating Customer Value Through Strategies Marketing Planning | en_US |
| dc.title.alternative | A Management Approach | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Marketing Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Edwin J. Nijssen, Ruud T. Frambach (auth.) - Creating Customer Value Through Strategic Marketing Planning_ A Management Approach-Springer US (2001).pdf | 4.19 MB | Adobe PDF | View/Open |
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