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Title: | The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior |
Authors: | Steckstor, Denise |
Issue Date: | 2012 |
Publisher: | Gabler Verlag | Springer Fachmedien Wiesbaden |
URI: | http://localhost:8080/xmlui/handle/123456789/22 |
ISBN: | 978-3-8349-3240-2 |
Appears in Collections: | Marketing Management |
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