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http://localhost:8080/xmlui/handle/123456789/277Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kotler, Philip | - |
| dc.contributor.author | Keller, Kevin Lane | - |
| dc.date.accessioned | 2024-05-29T08:09:52Z | - |
| dc.date.available | 2024-05-29T08:09:52Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.isbn | 978-1-292-092 -71 3 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/277 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Pearson Education Limited | en_US |
| dc.title | Marketing Management | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Marketing Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kotler & Keller -- Marketing Management, 15th Global Ed ( PDFDrive ).pdf | 42.14 MB | Adobe PDF | View/Open |
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