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Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Drummond, Graeme | - |
dc.contributor.author | Ensor, John | - |
dc.date.accessioned | 2024-07-25T05:29:30Z | - |
dc.date.available | 2024-07-25T05:29:30Z | - |
dc.date.issued | 2008 | - |
dc.identifier.isbn | 978-07506-8271-8 | - |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/528 | - |
dc.language.iso | en | en_US |
dc.publisher | Butterworth-Heinemann | en_US |
dc.title | Strategic Marketing Third edition | en_US |
dc.title.alternative | Planning and Control | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Strategic Marketing Planning and Control ( PDFDrive ).pdf | 3.13 MB | Adobe PDF | View/Open |
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