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Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | McDonald, Malcolm | - |
dc.date.accessioned | 2024-07-26T11:22:38Z | - |
dc.date.available | 2024-07-26T11:22:38Z | - |
dc.date.issued | 2011 | - |
dc.identifier.isbn | 978-1-119-95186-5 | - |
dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/718 | - |
dc.language.iso | en | en_US |
dc.publisher | Wiley Publishing, Inc | en_US |
dc.subject | Service industries—Marketing. 2. Service industries—Planning | en_US |
dc.title | Marketing plans for service businesses | en_US |
dc.title.alternative | a complete guide | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Marketing Plans for Services A Complete Guide ( PDFDrive ).pdf | 4 MB | Adobe PDF | View/Open |
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