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http://localhost:8080/xmlui/handle/123456789/1075| Title: | Strategic brand management 4th ed. |
| Other Titles: | building, measuring, and managing brand equity |
| Authors: | Keller, Kevin Lane |
| Keywords: | Brand name products—Management |
| Issue Date: | 2013 |
| Publisher: | Pearson Education Limited |
| URI: | http://localhost:8080/xmlui/handle/123456789/1075 |
| ISBN: | 978-0-13-266425-7 |
| Appears in Collections: | Policy & Strategy |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Strategic brand management ( PDFDrive ).pdf | 21.97 MB | Adobe PDF | View/Open |
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