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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1452
Title: Marketing plans for service businesses
Other Titles: a complete guide
Authors: McDonald, Malcolm
Keywords: Service industries—Marketing. 2. Service industries—Planning.
Issue Date: 2011
Publisher: John Wiley & Sons, Inc
URI: http://localhost:8080/xmlui/handle/123456789/1452
ISBN: 978-0-470-97944-0 (
Appears in Collections:Marketing Management

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