Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/200
Title: | Creating Customer Value Through Strategies Marketing Planning |
Other Titles: | A Management Approach |
Authors: | Nijssen, Edwin J. |
Keywords: | Marketing Management |
Issue Date: | 2001 |
Publisher: | Springer |
URI: | http://localhost:8080/xmlui/handle/123456789/200 |
ISBN: | 978-1-4757-3277-1 |
Appears in Collections: | Marketing Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Edwin J. Nijssen, Ruud T. Frambach (auth.) - Creating Customer Value Through Strategic Marketing Planning_ A Management Approach-Springer US (2001).pdf | 4.19 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.