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dc.contributor.authorPeppers, Don-
dc.contributor.authorRogers, Martha-
dc.date.accessioned2024-05-30T12:05:16Z-
dc.date.available2024-05-30T12:05:16Z-
dc.date.issued2011-
dc.identifier.isbn; 978-0-470-93015-1-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/291-
dc.language.isoenen_US
dc.publisherJohn Wiley & Sons, Incen_US
dc.subject. Customer relations—Management. 2. Consumers’ preferences. 3. Relationship marketing. 4. Marketing information systems. 5. Information storage and retrieval systems—Marketingen_US
dc.titleManaging customer relationships 2nd eden_US
dc.title.alternativea strategic frameworken_US
dc.typeBooken_US
Appears in Collections:Marketing Management

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