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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/291
Title: Managing customer relationships 2nd ed
Other Titles: a strategic framework
Authors: Peppers, Don
Rogers, Martha
Keywords: . Customer relations—Management. 2. Consumers’ preferences. 3. Relationship marketing. 4. Marketing information systems. 5. Information storage and retrieval systems—Marketing
Issue Date: 2011
Publisher: John Wiley & Sons, Inc
URI: http://localhost:8080/xmlui/handle/123456789/291
ISBN: ; 978-0-470-93015-1
Appears in Collections:Marketing Management

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