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Ethiopian Management Institute

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Marketing Management Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 81 to 82 of 82
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Issue DateTitleAuthor(s)
2003The Customer Management Scorecard—Managing CRM for Profitwoodcock, neil
2012The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying BehaviorSteckstor, Denise
Collection's Items (Sorted by Submit Date in Descending order): 81 to 82 of 82
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Author
  • 5 Kotler, Philip
  • 3 Drummond, Graeme
  • 3 Gummesson, Evert
  • 3 Jobber, David
  • 3 McDonald, Malcolm
  • 2 . Reid, David A
  • 2 Albaum, Gerald
  • 2 Buttle, Francis
  • 2 Cateora, Philip R.
  • 2 Chaffey, Dave
  • . next >
Subject
  • 6 Marketing Management
  • 2 -
  • 2 CRM
  • 2 Internet marketing
  • 2 Internet marketing. 2. Social med...
  • 2 Marketing – Management.
  • 1 . Customer relations – Managemen
  • 1 . Customer relations. 2. Custome...
  • 1 . Customer relations—Management. ...
  • 1 . Export marketing. 2. Internatio...
  • . next >
Date issued
  • 6 2020 - 2024
  • 41 2010 - 2019
  • 33 2000 - 2009
  • 2 1999 - 1999
Has File(s)
  • 82 true

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